Stée
Category
Branding | Print
Client
Stée by CasaTera
Stée by CasaTera
Project
Logo and logotype system for an auction platform
Services
Logo and logotype system Brand manual Business cards Digital assets
Year
2025
2025
Context
Stée runs auctions of real estate, cars and other assets, and under the same roof also offers rentals and real estate services. The brand is backed by its partner company CasaTera.
Challenge
Each division could have had its own logo. But then the brand would feel fragmented, and clients wouldn’t realise that the same partner stands behind both the auction and the rental. In a field where big money is at stake, trust is what decides. It wasn’t about one logo. The task was to build a system that could carry several divisions and still look like one brand.
Context
Stée runs auctions of real estate, cars and other assets, and under the same roof also offers rentals and real estate services. The brand is backed by its partner company CasaTera.
Challenge
Each division could have had its own logo. But then the brand would feel fragmented, and clients wouldn’t realise that the same partner stands behind both the auction and the rental. In a field where big money is at stake, trust is what decides. It wasn’t about one logo. The task was to build a system that could carry several divisions and still look like one brand.
System
The main logotype works as a seal of quality and a personal guarantee. It draws on the principles of stability and timelessness to give the brand the gravitas it needs. Variants are derived from it for the Auctions, Rentals and Real Estate divisions, along with an umbrella “by CasaTera” version that links the brand to its partner.
Deconstructing the symbol produced supporting elements for watermarks, background textures and highlighting key information. The colours are based on a deep Stée Blue and its darker shades, evoking trust and calm. The typography uses Degular and Montserrat.
System
The main logotype works as a seal of quality and a personal guarantee. It draws on the principles of stability and timelessness to give the brand the gravitas it needs. Variants are derived from it for the Auctions, Rentals and Real Estate divisions, along with an umbrella “by CasaTera” version that links the brand to its partner.
Deconstructing the symbol produced supporting elements for watermarks, background textures and highlighting key information. The colours are based on a deep Stée Blue and its darker shades, evoking trust and calm. The typography uses Degular and Montserrat.
View the logo manual (PDF)
Deliverables
A brand manual with clear space, variants, colours and typography, a complete logo package in white, black and blue, business cards and digital assets.
Outcome
When Stée launches another division, the new logo doesn’t start from scratch. It’s enough to add the name to the existing system, and the brand stays together.
Deliverables
A brand manual with clear space, variants, colours and typography, a complete logo package in white, black and blue, business cards and digital assets.
Outcome
When Stée launches another division, the new logo doesn’t start from scratch. It’s enough to add the name to the existing system, and the brand stays together.
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